Nicola has been involved in the data centre market since 1998, prior to which she was involved in telecoms network rollout following European de-regulation. As Managing Partner of the London based Philips Group, Nicola was responsible for the formation of the companies Data Centre Consultancy Practice and was the author of the first ever industry report into the fledgling colocation market as well as speaking at the first conferences in both Europe and the US on the subject. With experience advising colocation providers, government agencies, financial institutions and vendors on data centre strategy, rollout and investment, Nicola has an unrivalled knowledge on the sector. Following a role as Vice President of BroadGroup, a UK based company specialising in data centre conferences and consultancy, Nicola then joined DatacenterDynamics where she was responsible for establishing a data centre research practice, DCD Intelligence, which is now one of the leading sources of global data, research and consultancy on data centre trends. In 2014 she established her own consultancy, Andrasta Consulting providing strategic business advice to companies involved in the sector.